Small Business Tips Archives - Evolocity Financial Group

How to Advertise Your Business

Evolocity is a growing business and we understand the struggles that come along with running a small business in Canada. Since 2008, we’ve made it our mission to help small businesses fuel their growth through access to the right amount of capital to meet their unique financing needs. We don’t succeed unless you do, so we’ve added this archive of small business marketing resources to help you learn how to best advertise your business and increase sales.

The 4 Big Challenges Facing Family-Run Businesses in Canada

The 4 Big Challenges Facing Family-Run Businesses in Canada

Family-run businesses come in all shapes in and sizes, from behemoths like Molson Coors and Bombardier with close to 100,000 employees combined, all the way to the mom and pop shop on the corner of your street. In fact, 80% of all businesses in Canada are family owned. Running a family business comes with a…

Already Thinking About The Holidays? You Should Be.

Already Thinking About The Holidays? You Should Be.

Summer just ended and we’re already getting into holiday mode, crazy right? Not at all. Business owners across the country are starting to ramp up operations to get ready for their busiest time of the year. The most wonderful time of year Winter is typically a tough time for Canadian businesses. Customers opt to stay…

The Resources Your Female-Led Business Has Been Looking For

The Resources Your Female-Led Business Has Been Looking For

It’s 2018, being a successful business owner shouldn’t depend on your gender – but it does. Female entrepreneurs are faced with hurdles all along their entrepreneurial journeys. Unfortunately, resources to help businesswomen in Canada are lacking and securing working capital is difficult. The ecosystem is still growing; if you know where to look, the support…

When to Apply for Business Financing

When to Apply for Business Financing

You’ve done the research, you found out if you qualify, and you’re ready to apply for business financing – but is now the right time? This is a question we hear from our merchants on a daily basis and as a business owner, you’ve likely already asked yourself the same thing. What Factors Should I…

How Much Working Capital Does Your Small Business Need to Survive?

How Much Working Capital Does Your Small Business Need to Survive?

Every business, no matter the size, needs to have working capital on hand or at least easily accessible.  You’ll need to use it for inventory purchases, salaries, emergencies and everything in between. As it’s such an integral component of any business, it’s important to understand it and how it applies to yours. What does working…

The Importance of Knowing Customer Acquisition Costs For Small Businesses

The Importance of Knowing Customer Acquisition Costs For Small Businesses

As the owner of a growing business, there’s no question you put a ton of effort into growing your customer base. It’s hard to be as effective as possible doing so without arming yourself with the right statistics. Before launching your next marketing campaign, it’s important to crunch your customer acquisition cost and customer lifetime…

Does My Business Qualify for Financing?

Does My Business Qualify for Financing?

Women receive less than 16% of all venture capital funding, yet companies with women in leadership roles outperform their male counterparts by 15%. As unbalanced as this may be, getting financing today is easier than ever for women entrepreneurs thanks to the many options available. However, the sheer number of choices can be overwhelming if…

Short Term Small Business Goals to Set Right Now

Short Term Small Business Goals to Set Right Now

Would you believe that more than 80% of SMB owners don’t set measurable goals? Running a business without goals is like running a race with no finish line – it’s easy to stray off course and hard to know when you’ve achieved something. Goals give us something to work towards, but they need to be…

How To Leverage Short-Term Financing

How To Leverage Short-Term Financing

Small businesses all have one thing in common, they all experience periods of unpredictability. What a large corporation sees as a speed bump, a small business sees as a sinkhole. Because it is difficult for small businesses to keep large amounts of cash on hand; short-term financing options give them the ability to get the…