Evolocity is a growing business and we understand the struggles that come along with running a small business in Canada. Since 2008, we’ve made it our mission to help small businesses fuel their growth through access to the right amount of capital to meet their unique financing needs. We don’t succeed unless you do, so we’ve added this archive of small business marketing resources to help you learn how to best advertise your business and increase sales.
Long gone are the days of having a booming business based solely on word of mouth. Personal recommendations do still go a long way, but good luck getting those new customers through the door if they can’t scope your business out online first. This sounds like a topic that is “so 2012” but as of…
In business, making sure your prospective customers know who you are and what you offer is half the battle. The best way to get your name out there is through marketing. Marketing can be very sophisticated and complex – but it doesn’t have to be. Setting up starter marketing campaigns for your business is easier…
The Canadian business landscape is incredibly diverse, and every business, no matter their size, has experienced slow periods at some point. Getting through them isn’t always easy and they can put a serious dent in your cash-flow. On the bright side, you’ll likely find that you have more free time on your hands that you can…
It’s 2016 and all your competitors have thriving online segments of their business so you decided to take the plunge. After months of development and a significant capital investment, everything is up and running and you see a spike in traffic to the site but there’s one major problem, your conversion rate is in the…
While your small business might not be investing in a 30-minute drone delivery system like Amazon, you may want to consider delivery options as a whole. Every business is unique and delivery might not be right for you. As an extension of our efforts to offer advice to small businesses in Canada, we will dive…
Small business pricing can be a literal minefield to navigate. How much should you charge for your products or services? If you charge too much, you could hurt sales. More dangerous still, charge too little and the long-term sustainability of your small business growth may suffer. Foregoing the very important exercise of properly determining…
Being a small business has many benefits, one of which is being a part of your community. Solidifying your ties is an important task as you work your way to becoming a fixture in the community. Local sponsorship is a great way to help you do this. For a small business, a community sponsorship such…
It’s time to change the way you manage your company website One of the most common issues with websites today is that the “build it and forget it” mentality of the mid 90s is still fairly prevalent. Sadly, many businesses still think all they need to do for an effective website is to copy/paste the…
Over the last decade, even the last few years, mobile marketing has become increasingly important. Its growth has been exponential and marketers couldn’t be happier to have another channel to help deliver their messages quickly and effectively to potential customers. Mobile marketing isn’t reserved for the big players like some other mediums; small businesses…