The 5 Essential Holiday Marketing Tips for SMBs
Whether we want to believe it or not, the holiday shopping season is in full swing. We have already looked at 4 ways your business can take advantage of the rush, now it’s time to brush up on some of our favourite marketing tactics to help make the season a success.
1. Let Your Customers Know When You’re Open
Updating your holiday hours on Google My Business will take you two minutes, but it makes all the difference. It’s one of the first places your customers will look to get your address, phone number and opening hours. If there’s any doubt you’re open, it’s very likely they play it safe and head somewhere else – especially during the hectic holiday shopping season.
If you’re unsure how to make these changes, this handy guide will tell you everything you need to know.
2. Add Charitable Elements to Your Holiday Promotions
What better way to share the holiday cheer than to donate to charity? 89% of Canadians are motivated to donate because of compassion for those in need, which increases during the holidays. Tying in a promotion you’re running with a local charity gives your customers the opportunity to give back to the community in more ways than one. It could be as simple as donating $1 from each sale or asking customers if they want to make a larger contribution.
Don’t have any ideas? These 8 promotions might be exactly what you need.
3. Hold a Holiday Giveaway
A holiday-themed giveaway is a great way to get your customers engaged, especially on social media. The numbers don’t lie, 63% of Facebook users are likely to share a holiday contest post and fill-in-the-blank status promotions get 182% more engagement than regular ones!
Looking for giveaway themes? Here are 12 that only take minutes to set up.
Get in touch with your inner decorator and spruce your place up with a little holiday pizzazz. Customers respond really well to it, it shows personality. If you need a little bit of extra cash flow to go the extra mile, a Small Business Loan might be perfect for you.
Don’t stop with your physical location, give your socials a facelift too. Here are 8 ways to share your spirit on your social media platforms.
5. Help Get Your Products in Customers Hands
Shoppers around the world are already feeling the time crunch of getting the perfect gift before they fly off the shelves. Let them know you understand and at the same time give them some added incentive to order from you. This can be done through promotions like free shipping, guaranteed delivery dates, and even a gift-wrapping service.
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